Traktor Studio

Overview

Bold, motion-heavy single-page site with embedded audio, release schedule, and mailing-list capture. Loud, fast, and built to be remembered.

Challenge

The artist was directing fans to a Linktree page that converted under 3% to mailing-list signups. They needed a destination that matched the visual identity of their releases and built genuine fan momentum between drops.

Solution

A motion-driven single-page site with embedded SoundCloud players, an auto-updating release schedule, and a Mailchimp-backed signup with a downloadable B-side as the lead magnet.

Results

• Mailing-list conversion up to 14% from 3%
• First track drop using the site hit 50K plays in week 1
• Used by the artist's PR team as the canonical press kit