RE New Home

Overview

Floor-plan browser, builder bio, lot-availability map, and incentive callouts. Lead form pipes into the agent's CRM. Mobile-first since most buyers found it on phones.

Challenge

The agent was running paid ads to a generic builder website where lots, floor plans, and current incentives were buried four clicks deep. Cost-per-lead was climbing and conversion was flat.

Solution

A focused landing site with a lot-availability map up top, swipeable floor plans, and prominent incentive callouts. All ad traffic now lands here. CRM integration captures leads with UTM context for ad attribution.

Results

• Paid-ad cost-per-lead down 38%
• Time-on-site up 3.2x vs. the old builder portal
• All inbound now tagged with campaign source for attribution